{"@context":{"skos":"http://www.w3.org/2004/02/skos/core#","dc":"http://purl.org/dc/terms/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","xsd":"http://www.w3.org/2001/XMLSchema#"},"@id":"https://homosaurus.org/v4/homoit0001117","dc:identifier":"homoit0001117","skos:prefLabel":[{"@language":"en","@value":"Pinkwashing"},{"@language":"es","@value":"Pinkwashing"}],"skos:altLabel":[{"@language":"es","@value":"Lavado rosa"},{"@language":"es","@value":"Lavado de imagen rosa"}],"rdfs:comment":[{"@language":"en","@value":"A variety of marketing and political strategies aimed at promoting products, countries, people, or entities to LGBTQ+ people; using LGBTQ+-related symbols in order to be perceived as progressive, modern, and tolerant; and/or utilizing concern for LGBTQ+ people and rights to justify or deviate attention from settler-colonialism, genocide, invasion, and intervention in other countries."},{"@language":"es","@value":"Una variedad de estrategias políticas y de marketing destinada a promover productos, países, personas o entidades entre personas LGBTQ+ o utilizar símbolos LGBTQ+ para ser percibidos como progresistas, modernos y tolerantes."}],"skos:related":[{"@id":"https://homosaurus.org/v4/homoit0000643","skos:prefLabel":{"@language":"en","@value":"Homonationalism"}},{"@id":"https://homosaurus.org/v4/homoit0000873","skos:prefLabel":{"@language":"en","@value":"LGBTQ+ friendliness"}},{"@id":"https://homosaurus.org/v4/homoit0000899","skos:prefLabel":{"@language":"en","@value":"LGBTQ+ marketing"}}],"skos:hasTopConcept":{"@id":"https://homosaurus.org/v4/homoit0001117"},"dc:replaces":[{"@id":"http://homosaurus.org/v2/pinkwashing","skos:prefLabel":{"@language":"en","@value":"Pinkwashing"}}],"dc:issued":{"@type":"xsd:date","@value":"2019-05-14"},"dc:modified":{"@type":"xsd:date","@value":"2025-02-23"},"@type":"skos:Concept","skos:inScheme":{"@id":"https://homosaurus.org/v3"},"skos:changeNote":"Version 4.2.0","skos:narrower":[],"skos:broader":[],"dc:isReplacedBy":[]}